Popularity Of Mobile Phones Pushes Apps To New Heights Everyday

Popularity Of Mobile Phones Pushes Apps To New Heights Everyday

There has been a huge surge in the popularity of e-commerce in the contemporary world. The popularity has been complimented by a huge demand for applications that can be used on mobile platforms. If the download of apps in the whole world were considered, India has about 7 per cent of the share. The leader is the US followed by China. Indonesia stands in the third position, and India bags the fourth position in the popularity graph of apps. There is an increasing trend to access internet through mobile phones.

The increase in the uses of mobile apps points to the popularity of mobile commerce over e-commerce. An inclination towards using the internet for shopping coupled with the popularity of mobile phones as the medium is indicative of the trend towards popularity of mobile apps.

An estimated 9 billion apps are supposed to be downloaded by the end of this year. The popularity of mobile phones for accessing the internet is supposed to grow about 21 per cent every year. About 457 million people are expected to use their mobile devices to access the internet by 2019.

The growing popularity of mobile apps for shopping has seen a virtual shift for e-commerce platforms. They are seriously thinking of abandoning their full-version websites in favour of ones meant for mobile platforms.

The trend has seen a change in focus of marketers, advertisers and content creators and all those associated with online-shopping. There are also indications of the decrease in the use of on-desk applications and programs for shopping online. People seem to prefer mobile apps on mobile platforms to the ones on their personal computers.


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